International Management and Marketing — Università degli Studi di Bergamo, Bergamo

Il piano degli esami

Curricula: INTERNATIONAL MANAGEMENT, MARKETING. Qui sotto: INTERNATIONAL MANAGEMENT.

1° anno

• DIGITAL BUSINESS MODEL AND FAMILY BUSINESS — 12 CFU
• GLOBAL STRATEGIC MANAGEMENT — 9 CFU
• MANAGING PEOPLE AND ORGANIZATIONAL BEHAVIOUR — 12 CFU
• NEW BUSINESS VENTURING — 6 CFU
• STATISTICS FOR MANAGEMENT — 6 CFU
• First year - one choice from the following (a scelta): INTERNATIONAL BUSINESS LAW 6 CFU; INTERNATIONAL MARKETS AND COMPANIES LAW 6 CFU
• First year - one choice from the following (a scelta): PERSONNEL ECONOMICS AND HR ANALYTICS 6 CFU; SPECIAL ISSUES IN INTERNATIONAL ECONOMICS 6 CFU

2° anno

• FINAL DISSERTATION — 15 CFU
• INTERNATIONAL BUSINESS MANAGEMENT (ADVANCED) — 9 CFU
• MANAGERIAL FINANCE — 6 CFU
• PROFESSIONAL DIGITAL SKILLS 1 (FOCUS ON INTERNATIONALIZATION) — 3 CFU
• Second year – one choice from the following (a scelta): BUSINESS HISTORY 6 CFU; DIGITAL TRANSFORMATION AND POLICIES 6 CFU
• Second year – one choice from the following (a scelta): BUSINESS ETHICS 6 CFU; DESIGN THINKING BOOTCAMP 6 CFU; IMPACT ENTREPRENEURSHIP 6 CFU
• Second year – one choice from the following (a scelta): APPLIED MANAGEMENT RESEARCH METHODS 6 CFU; DIGITAL MARKETING AND ANALYTICS 6 CFU; SOCIAL TOPICS IN ORGANIZATION 6 CFU; TIROCINIO II LIVELLO 6 CFU
• Second year – Elective courses (12 cfu) (scegli 12 CFU): BRAND MANAGEMENT 6 CFU; CONSUMER MARKETING 6 CFU; CSR FOR MANAGEMENT AND MARKETING 9 CFU; EXPERIENTIAL MARKETING 6 CFU; MARKET RESEARCH 6 CFU; PROFESSIONAL DIGITAL SKILLS 2 (FOCUS ON INTERNATIONALIZATION) 3 CFU; PROFESSIONAL DIGITAL SKILLS 2 (FOCUS ON MARKETING) 3 CFU